Use cases

the weather team in action

Different case studies, tailor made solutions : Discover how we help our customers to be weather efficient

Case 1: Develop your activity on a new area of ​​interest (diagnose a situation)

Customer issue

A vegetable seeds company would like to develop its activity in a new geographical area.

Questions

Are the varieties in our portfolio adapted to these new areas ?
Is it necessary we develop new varieties ?

Our solution

A dashboard that allows you to view at a glance the potential climate risks for your business

Methodology

01.

Define with the client, the weather variables relevant for its activity: temperature (minimum and maximum temperatures, thermal amplitude …), rainfall (cumulative …), radiation, wind speed … and data from other sources sources (soil quality …)

02.

Create indicators based on these data to define different contexts

03.

Integrate the indicators in a dashboard (interactive maps, comparative graphs, etc.)

04.

Organize user tests session with the customer, before launching

Customer benefits

Ease diagnosis

Create a rapid diagnosis for each area of ​​interest.

Focus R&D

Support the marketing and R&D teams on innovation projects (development of new varieties) with a better understanding of areas of interest

Improve sales

Support the sales teams by broadcasting information of quality to propose the most adapted varieties according to the prospective zones

Case 2: Retain farmers by providing a high added value service

Customer issue

Agro-business company specialized in the production and export of bananas. Based in a west african country; this company works with a group of agricultural producers whose plots are spread all over the country.
Moreover some of these producers also have to work with competing companies.

Questions

What service could help agricultural producer to produce better and ensure stable quality throughout the year?
How to retain these producers to ensure the same level of production from year to year?

Our solution

Development of a private label mobile application for plot managers employed by the company to help producers in their fields work and ensure them a good revenue

Methodology

01.

Application of user research methods in the field (observations, interviews ..) to understand the real needs of producers

02.

User information analysis, ideation phase

03.

Creation and user test of a mobile application prototype incorporating weather forecasts (from D to D + 7), the important variables for agronomic monitoring of banana growing and agricultural advices

04.

Mobile application development

Customer benefits

Monitor production

Help agricultural producers to progress in monitoring production by anticipating climate risks and broadcasting agronomic advice

Increase income

Ensure better production and therefore better income for producers

Strengthen the link

Create a stronger link with producers and retain them

Case 3: Highlighting the most popular products

Customer issue

Online pharmacy providing health, beauty and hygiene products wishing to develop its turnover on the categories of products that seem to be very weather-sensitive (solar ranges, ..)

Questions

Which products are going to be the best selling in the next few days?
Which products have to be highlighted?
What marketing operations should we activate? (newsletter, promotions, …)

Our solution

A study to establish correlation between turnover and weather conditions

Methodology

01.

Animate workshops for collecting customer needs

02.

Produce a study to establish the correlation: turnover achieved on products identified as potentially weather-sensitive with historical weather data on one or more variables (temperature, radiation, rainfall)

03.

Develop a management service for internal use (web platform) integrating: weather variables impacting the activity and predictive indicators to quickly visualize future trends.

04.

Organize user test sessions with the customer, then training to get started with the service

Customer benefits

Less stock

Better stock management (less stockouts, better resupplying)

Targeted impact

Optimization of promotional campaigns

Strengthen the link

Increase in turnover
Better management of marketing actions

Want to know more about a use case ?

Please contact us !