Case 1: Develop your activity on a new area of interest (diagnose a situation)
A vegetable seeds company would like to develop its activity in a new geographical area.
Are the varieties in our portfolio adapted to these new areas ?
Is it necessary we develop new varieties ?
A dashboard that allows to view at a glance historical weather conditions of each area of interest (country and / or region). We deliver quality weather information to ease and speed up the decision making process.
Define with the client of the weather variables relevant for its activity: temperature (minimum and maximum temperatures, thermal amplitude …), rainfall (cumulative …), radiation, wind speed … and data from other sources sources (soil quality …)
Create indicators based on these data to define different contexts
Integrate the indicators in a dashboard (interactive maps, comparative graphs, etc.)
Organize user tests session with the customer, then training to get started with the tool
Create a rapid diagnosis for each area of interest.
Support the marketing and R&D teams on innovation projects (development of new varieties) with a better knowledge of the potential customers
Support the sales teams by broadcasting information of quality to propose the most adapted varieties according to the prospective zones
Case 2: Retain farmers by providing a high added value service
Agrio-business company specialized in the production and export of bananas. Based in a west african country; this company works with a group of agricultural producers whose plots are spread all over the country.
Moreover some of these producers also have to work with competing companies.
What service could help agricultural producer to produce better and ensure stable quality throughout the year?
How to retain these producers to ensure the same level of production from year to year?
Development of a private label mobile application for plot managers employed by the company to help producers in their day-to-day activities
Application of user research methods in the field (observations, interviews ..) to understand the real needs of producers
User information analysis, ideation phase
Creation and user test of a mobile application prototype incorporating weather forecasts (from D to D + 7), the important variables for agronomic monitoring of banana growing and agricultural advices
Mobile application development
Help agricultural producers to progress in monitoring production by anticipating climate risks and broadcasting agronomic advice
Ensure better production and therefore better income for producers
Strengthen the link
Create a stronger link with producers and retain them
Case 3: Highlighting the most popular products
Online pharmacy providing health, beauty and hygiene products wishing to develop its turnover on the categories of products that seem to be very weather-sensitive (solar ranges, ..)
Which products are going to be the best selling in the next few days?
Which products have to be highlighted?
What marketing operations should we activate? (newsletter, promotions, …)
A study to establish correlation between turnover and weather conditions
Animate workshops for collecting customer needs
Produce a study to establish the correlation: turnover achieved on products identified as potentially weather-sensitive with historical weather data on one or more variables (temperature, radiation, rainfall)
Develop a management service for internal use (web platform) integrating: weather variables impacting the activity and predictive indicators to quickly visualize future trends.
Organize user test sessions with the customer, then training to get started with the service
Better stock management (less stockouts, better resupplying)
Optimization of promotional campaigns
Strengthen the link
Increase in turnover